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Disney Parks Join Orlando Magic, Amway Center as a "Champions of the Community" Sponsor

With blue and silver pixie dust in hand, Mickey Mouse today presented the Orlando Magic’s Dwight Howard with a “mouse warming” gift in celebration of the team’s new home and a multi-year agreement making Disney Parks a “Champions of the Community” sponsor for the franchise and Amway Center.

“We are honored to have the global brand of Disney, which has been such a fixture of this community for nearly 40 years, join us as a ‘Champions of the Community’ sponsor,” said Orlando Magic President Alex Martins. “As a long-standing member of the Central Florida community, Disney has established a great legacy that we hope to build upon at the Amway Center. We look forward to working together to make continued impact on our Central Florida community for one common purpose… becoming champions both on and off the court.”

Through the new agreement, the Orlando Magic and Disney Parks will seek opportunities to work together on outreach initiatives that benefit the community. The agreement also makes Disney Parksthe presenting sponsor of the Amway Center atrium, gives Disney and the Orlando Magic the opportunity to develop and sell co-branded merchandise and provides the foundation for a variety of other marketing and community opportunities.

“As you would expect, Disney believes in Magic,” said Ken Potrock, senior vice president of Disney Sports Enterprises. “This agreement is a natural extension of Disney’s ongoing support for the downtown venues and serves as another example of our company’s efforts to further enhance the quality of life and make dreams come true across our region.”

Disney Parks joins GEICO, PepsiCo, AirTran Airways and Harris Corporation as “Champions of the Community”. Opening October 1, the Amway Center, which will be operated by the City of Orlando and owned by the Central Florida community, will compete to host major national events, concerts and family shows and serve as the new home of the Orlando Magic.

About Walt Disney World Resort

Walt Disney World Resort is a contiguous 40-square-mile, world-class entertainment and recreation center featuring four theme parks (Magic Kingdom, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 34 resort hotels (24 owned and operated by Walt Disney World, includes seven Disney Vacation Club resort properties); 81 holes of golf on five courses; two full-service spas; Disney's Wedding Pavilion; ESPN Wide World of Sports Complex; and Downtown Disney. Walt Disney World Resort is committed to building better futures for children; last year, the company donated more than $28.5 million in cash and in-kind support to non-profit organizations in Central Florida and Disney VoluntEARS contributed a record 250,000 hours to community service. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971, and is open daily, year-round. For more information, visit www.disneyparks.com.

About the Orlando Magic

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. On the court, Orlando has won five division championships (1995, 1996, 2008, 2009, 2010), had six 50-plus win seasons, and won the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. In addition, over the last 21 years nearly $16 million has been distributed to local non-profit community organizations via the Orlando Magic Youth Fund (OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth. Ticket highlights for next season in the new Amway Center include: 2,500 seats priced $15 or less, 7,000 seats priced $25 or less, and for the first time ever a $5 per game ticket while supplies last. For ticket information log on to www.orlandomagic.com or call 407-89-MAGIC.

About Amway Center

The Orlando Magic is the developer of the Amway Center which will compete to host major national events, concerts and family shows. Opening in the fall of 2010, the facility will be operated by the City of Orlando and owned by the Central Florida community. The Amway Center was designed to reflect the character of the community, meet the goals of the users and build on the legacy of sports and entertainment in Orlando. The building’s exterior will feature a modern blend of glass and metal materials, along with ever-changing graphics via a monumental wall along one façade. A 180-foot tall tower will serve as a beacon amid the downtown skyline. At 875,000 square feet, the new arena is almost triple the size of the current Amway Arena (367,000 square feet). The building features a sustainable, environmentally-friendly design, unmatched technology, featuring 1,100 digital monitors and the tallest, high-definition videoboard in an NBA venue, and multiple premium amenities available to all patrons in the building. Every level of ticket buyer will have access to: the Budweiser Baseline Bar and food court, Club Restaurant, Nutrilite Magic Fan Experience and Orlando Info. Garden, Gentleman Jack Terrace, STUFF’s Magic Castle presented by Club Wyndham and multiple indoor-outdoor spaces which celebrate Florida's climate. 

Publication Date: Sep 24, 2010
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