When Puerto Rican trap artist Anuel AA played Amway Center on November 30, his show marked the 14th Hispanic concert the arena hosted in 2018 and helped set a new record for most Hispanic concerts in one year. By comparison, the Amway Center hosted nine Hispanic concerts in 2017, the previous record. This explosive growth underscores the arena’s ability to meet Orlando’s high demand for Hispanic live events.

Since opening its doors eight years ago, the Amway Center continues to see steady growth in hosting these shows while artists and tour promoters eagerly tap into Central Florida’s diverse ethnic population which is currently almost 30% Hispanic/Latino.

“Our programming is reflective of our community and as the demographics of Orlando’s population evolves, so does the way we approach the arena’s programming,” said Orlando Venues Chief Venues Officer Allen Johnson. “As the influx of the Hispanic/Latino population continues, promoters and touring acts have taken notice, which has directly impacted our business in a positive way.”

Contributing to Amway Center’s record-breaking year hosting Hispanic concerts were Nicky Jam (Feb. 11), Romeo Santos (Mar. 13), Juanes (Apr. 20), Bad Bunny (Apr. 29), Maluma (May 20), Luis Miguel (May 30), Silvestre Dangond (July 22), Shakira (Aug. 14), Alejandro Fernández (Aug. 26), Carlos Vives (Sep. 14), Ozuna (Sep. 20), Chayanne (Oct. 11), Banda MS (Nov. 10) and Anuel AA (Nov. 30).

Amway Center has hosted 51 Hispanic/Latino concerts since 2010, during which time some artists have garnered impressive arena records. Puerto Rican reggaeton and Latin trap artist Ozuna, holds the record for most performances by a single artist in the most abbreviated time span with three shows in just 15 months. Additionally, Puerto Rican singer and top tropical salsa artist of all time, Marc Anthony, holds the record for most performances by a single artist at Amway Center with eight concerts. His record will increase to nine when he returns on January 27, 2019, with his “Legacy Tour.”

2018 HISPANIC CONCERTS    
Total Concerts    14
Total Tickets Sold    114,619
Total Gross Merchandise Sales    $223,351.97
Total Gross Concession Sales    $1,821,644.12
Total Gross Ticket Sales    $8,255,906.57
 
2010-2018 HISPANIC CONCERTS    
Total Concerts    51
Total Tickets Sold    375,829
Total Gross Merchandise Sales    $506,565.33
Total Gross Concession Sales    $5,480,708.68
Total Gross Ticket Sales    $25,704,891.77

As the Amway Center wraps yet another successful year, the arena launches into 2019 with the world’s most renowned artists and events including WWE Monday Night Raw (Jan. 7), Billy Joel (Jan. 11), Cher (Jan. 21) and Kane Brown (Jan. 26). In February, Tyler Perry’s Madea’s Farewell Tour (Feb. 10) will be bidding adieu while Andrea Bocelli (Feb. 13) and Michael Bublé (Feb. 16) return to romance fans during Valentine’s week. In March, the arena hosts Roberto Carlos (Mar. 10), one of Brazil’s most influential musicians - and Amway Center’s first concert by a Brazilian artist – while Elton John brings his rescheduled farewell tour back (Mar. 18).

Further down the road, Amway Center welcomes classically-trained Croatian cellist duo, 2CELLOS (Apr. 14), Billboard Magazine’s 2018 Woman of the Year, Ariana Grande (May 29), the emotionally-intense and energetic musical duo, Twenty One Pilots (June 16), New Kids On The Block’s MixTape Tour (July 13), a return of Shawn Mendes (July 30), the Backstreet Boys are back with their DNA World Tour (Aug. 24) and country superstar Thomas Rhett makes his Amway Center debut (Oct. 5).