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Amway Center, Magic Partnership a Slam Dunk for Chase
Chase is now the official financial services partner of the Orlando Magic and the Amway Center, SportsBusiness Journal’s 2012 Sports Facility of the Year; partnership will work to improve 10 sports facilities in the local community-
ORLANDO, Fla., Jan 18, 2013—Chase has taken over the Orlando Magic’s home court as the official bank, credit card, financial services partner and ATM provider at the Amway Center. The partnership also makes Chase the official financial services partner of the Orlando Magic. The partnership will positively impact the greater Orlando community through military programs, multicultural platforms and improving neighborhood sports facilities throughout the city. The multi-year agreement with the Magic makes Chase a “Champions of the Community” (COTC) sponsor for the franchise and Amway Center.
To celebrate the new COTC partnership, Chase and the Magic will light up the court with Chase blue in a special ceremony on January 18, when the Magic host the Charlotte Bobcats. The following day, Chase and Magic leaders along with Magic guard Arron Afflalo will hit the hardwood at Pine Hills Elementary School to celebrate the refurbishment of their outdoor basketball court-- the first joint project to energize local youth and promote sports in the community.
“We are big fans of our local communities and the things that keep our cities vibrant—the energy of the Magic and the modern, youthful spirit of Amway Center are part of what makes Orlando so unique and attractive to locals and visitors alike,” said Mel Martinez, chairman for JPMorgan Chase in Florida. “We are eager for customers to experience what the Chase and Magic brands can deliver together.”
Customers will experience the Chase brand at the Amway Center. Chase will receive prominent exposure at the venue through entitlement of the Chase Club, which encompasses the entire club level, and the Chase Box Office, located on Church St. Also, a total of 10 basketball court refurbishments will be planned by the Magic and Chase leadership in local communities during the tenure of the relationship.
Additionally, Chase will be the presenting sponsor to the Magic’s annual open practice community event and will donate 2,000 tickets among local neighborhoods. Chase also will support the Magic’s annual multicultural platforms and outreach, including Black History Month and Noche Latina. Chase joins Walt Disney World® Resort, GEICO, PepsiCo, Southwest Airlines, Florida Hospital and Harris Corporation as the Magic’s seventh COTC partner.
“As two community-minded organizations, the Orlando Magic looks forward to a long partnership with Chase that will be focused on the Central Florida community,” said Orlando Magic CEO Alex Martins. “Through this new agreement, the Magic and Chase will seek opportunities on local outreach. With Chase as a leader in innovation and financial services, the Magic looks to grow its customer base through our exceptional partner.”
Chase has been rapidly growing in Florida over the past four years. The bank is adding branches and innovative technology to serve customers across the state and Orlando is at the center of the action—the bank has nearly 4,000 employees in the market and its state’s headquarters are in the city, where former Orange County mayor, Sen. Mel Martinez keeps his office.
Chase has been a key supporter of leading sports events nationwide, through partnerships with Madison Square Garden and the US Open Tennis Championships, among others. Most recently, the bank was the title sponsor of the 12-12-12 Concert for Sandy Relief.
Chase has more than 17,000 employees, 338 branches, and 1,405 ATMs in Florida. The bank serves more than 6 million consumers, 275,000 small businesses and 375 mid-sized companies across the Sunshine State. Nationwide, Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.3 trillion and operations in more than 60 countries. Chase serves more than 50 million consumers and 4 million small businesses through more than 5,500 bank branches, 17,500 ATMs, credit cards, mortgage offices, and online and mobile banking as well as through relationships with auto dealerships. More information about Chase is available at www.chase.com and @ChaseNews.
About the Orlando Magic
Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. On the court, Orlando has won five division championships (1995, 1996, 2008, 2009, 2010), had seven 50-plus win seasons, and won the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. In addition, over the last 22 years more than $17 million has been distributed to local non-profit community organizations via the Orlando Magic Youth Fund (OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth. Ticket highlights for the 2012-13 season in the Amway Center, named SportsBusiness Journal's 2012 Sports Facility of the Year, include: 2,500 seats priced $20 or less, 8,000 seats priced $40 or less and 10,000 seats priced $50 or under. For ticket information log on to www.orlandomagic.com or call 407-89-MAGIC.